Portfolio
Strategy is only useful if it leads somewhere.
From strategy and messaging to white papers, websites, campaigns, social content and video: a selection of work I’ve created across B2B and B2C.
Prospect Generator
B2B strategy, content & lead generation.
I supported Prospect Generator across strategy, campaigns, content, email, website messaging and thought leadership.
My work included turning complex affordability and lead-generation challenges into clear, commercially focused content for senior sales and marketing audiences.
Video scripting & content repurposing.
Working with Baldwin Films, I wrote the scripts for Prospect Generator’s Budget Calculator, Home Valuation Tool, Shared Ownership Estimator and brand story videos, turning complex products and propositions into clear, audience-led stories.
I then repurposed the longer-form films into shorter social edits, including client-led testimonial content. I drafted the questions to draw out the most useful stories and proof points, then shaped the footage into more natural, social-first, UGC-style content designed to work harder across LinkedIn and other social channels.
Prospect Generator brand story
Watch the film →
Budget Calculator
Watch the film →
Client-led social content
Watch on LinkedIn →
Livspace Lofts & Extensions
Website, SEO, content, social media & digital visibility.
Helping a South London construction business become easier to find online
When the priority shifted from outward-facing social activity to improving the digital foundations, I focused on the website, SEO, local search, content and AI visibility.
The result was a stronger online presence, better search visibility and more enquiries coming through search.
Search Visibility Score: 79% → 95%
Read how we got there →
Globespan Media
In-house marketing leadership, followed by Fractional CMO support, across property media and new-build homes.
I first worked in-house at Globespan Media, leading a five-person marketing team across B2C and B2B brands, including WhatHouse? Digital, the WhatHouse? Awards and Show House magazine.
I later returned as a freelance consultant and Fractional CMO, supporting projects including The Midlands New Home Show and The London New Home Show.
In both roles, I worked across the full marketing mix, from showcasing new-build homes to active homehunters to B2B campaigns for housebuilders and developers.
As marketing lead for The New Home Shows, I worked across B2B and B2C campaign activity for the Midlands and London New Home Shows, including exhibitor marketing, paid social, digital display, transport advertising and event promotion. I also project-managed the promotional partnership with Reach plc, coordinating activity across its print and digital teams.
New Home Show campaign marketing
B2B and B2C campaign activity across the Midlands and London shows, including exhibitor marketing, paid social, digital display, transport advertising and event promotion.
Creative was produced as part of the wider campaign team; my role was marketing lead, campaign direction and project management.
Promotional video for the Midlands New Home Show, part of a B2C marketing campaign to attract homebuyers.
Kensington Avenue Primary School
Internal & external communications strategy.
I worked alongside the senior leadership team on a two-year communications brief spanning parent communications, website copy, print, social media and internal communications. As part of that work, I facilitated a staff communications workshop and turned the findings into a practical plan covering channels, responsibilities, implementation and review.
Selected slides from a staff communications workshop and implementation plan.
Spirit Fitness
Building consistent content around a growing fitness brand.
From organic social and paid activity to video, UGC, campaign ideas and Shopify email communications, I’ve helped turn the brand’s expertise and personality into consistent content designed to engage audiences and support sales.
UGC video → Watch the UGC video →
UGC video
A social-first piece created to bring the product to life in a more natural, relatable way, helping Spirit Fitness connect with its audience beyond polished campaign content.
Shopify email communications
View email campaign →
Fancy a chat?
If your marketing needs more focus, a clearer strategy or simply a senior pair of hands to get things moving, let’s talk.