Strategy, content and delivery that gets the right work done.

Johanna Courtney, smiling, outdoors, wearing glasses, a black top, and a necklace with a tree of life pendant, with a blurred background of greenery.

—Ways we can work together

If your marketing feels messy, inconsistent or harder than it needs to be, this is where I can help.

From strategy and campaigns to content, social, UGC, and follow-up, I help small teams, founders, and growing businesses sharpen the message, focus the plan, and get the right work done.

Bring me in for a focused project, ongoing support or the bit of the journey your team needs help fixing.

Strategy

—Messaging and positioning sprint

  • What you get: a clear value proposition, proof‑backed messages, and a one‑page story you can use everywhere.

  • Turnaround: 10 days

—90 day marketing plan

  • What you get: a simple plan to drive enquiries: channels, content themes, offers, metrics, and a weekly rhythm that keeps things moving.

  • Turnaround: 2 weeks

—Go‑to‑market for new offers

  • What you get: a crisp offer, pricing/packaging, launch content, landing page copy, and a sensible rollout.

  • Turnaround: 2–3 weeks.

Execution

—Fractional CMO support

  • Focused senior support for one clear priority: campaigns, social, email, messaging or content.

  • Weekly priorities, regular check-ins and steady progress without adding headcount.

—Campaigns

  • Planning and delivery across the full journey, from website UX and lead handling to automation and follow-up.

  • I work with your team to help spot what needs fixing and keep the right things moving.

—Social media management

  • Strategy, content planning and post creation for Meta and LinkedIn, organic and paid.

  • Includes community management, campaign setup, testing, reporting and simple recommendations.

Content creation

—Long‑form copy

  • White papers, blogs, case studies, emails and landing pages written in plain English, with proof, structure and clear calls to action.

—How I write

  • Plain English. Proof first. Written for real people, whether the audience is B2B, B2C or somewhere in between.

—UGC

  • Native, human content for social and paid campaigns, from hooks and scripts to captions, thumbnails and ad-ready exports.

Brands I've worked with -

Brands I've worked with -

Johanna Courtney, London Marathon 2025

Tenacity you can count on. Stories that stick.

Why work with me

I bring the same approach to marketing that has carried me through eight marathons: set the target, make the plan, keep showing up and get the work done properly.

I also know what it takes to tell a story people connect with. As the protagonist of Heartbeat VR, winner of Best Narrative at Raindance Immersive and the Audience Award at ART*VR Prague, I’ve seen first-hand how honest, carefully handled storytelling can build trust quickly.

That is what I bring to client work too: clear thinking, plain English, calm delivery and content that feels human.

What you’ll get

  • Positioning your audience understands quickly.

  • Content that gets read, clicked, saved, shared and replied to.

  • Someone who can slot into your team, join the dots and keep the right work moving.

  • Honest graft, useful ideas and no nonsense.